Urtekram Organic Eucalyptus Toothpaste. Intense and refreshing taste. Cleans effectively with the forces of nature, and it contains a strong team. The chalk we use was created millions of years ago and is simply gathered from the bottom of the sea and then pulverised. That is also the reason that our toothpaste has the natural, light grey colour of natural chalk. Furthermore, our toothpaste has a high content of aloe vera, because it helps protect your gums and provides them with some additional care. And as a small extra bonus, we have also added myrrh, which is known for its disinfecting effect.
The story began with Lisbeth Damsgaard and Ronnie McGrail setting up a small herb merchant shop in urban Copenhagen. There, they sold a little bit of everything, but all of it with emphasis on the natural, simple and the pure life style. The entrepreneur spirit quickly seized the two organic pioneers, and soon, the shop was replaced by the founding of their company Urtekram. Throughout the 1970s and 80s, Urtekram and the organic concept in general moved slowly and steadily towards a knowledge that spread beyond the very closed, small circle of former eco enthusiasts…”the greens”, as they were known as back then.
Ingredients: Natural chalk, water, glycerine**, aloe vera*, polysaccharides, myrrh, eucalyptus oil*, magnolia bark extract.
* = Organic Farming.
** = Made using organic ingredients.